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Strategic leader - IKEA Marketing & Communication

Älmhult, Kronoberg County - Explore location Marketing & Communication Full Time

Job description

Company description

We are on an exciting journey in IKEA with many opportunities within our reach! We are taking a leap with Marketing & Communication in IKEA and this role is part of making that transformation come to life.

We are obsessed with making a difference for people, society and the planet, starting with people’s own home. We are eager to connect even more with everyone and build relationship. Do you have a can-do attitude, with an eye to see and convey new opportunities and business priorities to make them happen together with your many colleagues? At IKEA, together is the word we take pride in and it is rooted in our values and the way we want to do things. Are you a down to earth and result oriented person passionate about making a true difference for the many people? We are looking for you with the ability to lead complex and challenging assignments across the IKEA network around the globe and create real movement in IKEA marketing and Communication agenda in a dynamic and changing environment? We are looking for strategic leaders as part of the IKEA Marketing and Communication Strategy and plan team.

IKEA Marketing & Communication AB works with all marketing and communication functions across IKEA network to grow and position IKEA through one unique brand. IKEA Marketing & Communication AB . IMC defines, develops and makes common communication content and marketing and communication solutions (digital tolls and capabilities as examples).  The Strategy & Plan team translates business ambitions and IKEA concepts into strategy, directions, guidelines, and enablers to meet people and consumers the way they want at the right time. You play a key role in the IKEA network to agree on a common point of view on important topics and make them come true in consumers’ eyes meaningfully.  

Do you have passion, interest or experience in marketing & communication and turning strategies into actions?
We are now looking for Strategic Leaders to join our team.

Job description

The strategic leader Translate strategies, concepts, business ambitions into direction, actionable enablers and prerequisites to develop and implement communication for a strong IKEA brand experience in an omnichannel environment. Always starting from people and life at home, for a better every life for the many people. As an integrated part of the total IKEA landscape. Delivering to the agreed marketing communication objectives and IKEA growth plan to growth and position the IKEA brand in all markets.
Together with your colleagues and partners across IKEA you will lead the strategic planning work, defining the strategic initiatives needed to make the strategy from to life in the organization. We are looking for two new colleagues one with focus on sustainability one with focus on the branding and marketing

You will contribute to the development of marketing and communication activities in all touchpoints supporting the rewarding shopping experience throughout.

You are setting the pre requisites to create impactful personal and inspiring communication in business development process by creating and co-leading the development of common ways of working, tools and methods that are appropriate, flexible, effective and implemented. You Work in close cooperation with other many competence across IKEA working with Range development, Supply, Franchisees and within the marketing and communication network in IKEA.

In this role, we believe that you will define, develop and lead the work to enable world class marketing and communication and show what IKEA believes in. You will inspire, create engagement inside and outside IKEA for a people and planet positive change.
The strategic leader is part of the Marketing & Communication strategy and plan function and reports to Marketing & Communication strategy & plan manager.


In order to be successful in this role you need to have a solid track record of defining and driving a strategic marketing agenda in a complex and global business environment. You are used to lead the way and known for your inclusive leadership. You have a passion for people, making things better for people, society and the planet. You are a strong entrepreneur, skilled communicator and have the ability to simplify complexity in order to improve business performance and constantly taking us towards new heights. You are a true networker, who builds strong and trustworthy relationships and are result oriented.

You know IKEA business model, strategic landscape and ways of working. And of course, excellent communication skills with IKEA tone of voice.

In this role we believe that you

  • Have a strong understanding of business and business development
  • Passionate about people, Home Furnishing, life at home and motivated by creating a great customer experience in all sales channels.
  • Have great leadership capabilities with the ability to lead in change and inspire others to see possibilities.
  • Have strong ability and curiosity to connect to a big stakeholder group and facilitate processes in complex context
  • Can combine working on a strategic level with taking action on an operational/tactical level and can identify commercial and newsworthy opportunities and gaps
  • Like leading development, change and improvements with simplicity, efficiency and agility in mind
  • Ability to interpret and transform insights and strategies into development needs and action plans 

More Information

Does this sound like your next challenge? 

Please send us your application – CV and letter of motivation – in English. We really want to get to know you, so make sure you tell us why you would be a good fit for this role. The last day to send your application is  the 31st of October 2021

If you have any questions regarding the position, please contact Nathalie Ruter at If you have any questions regarding the recruitment process, please contact Marie Sandman at +46 768 545309