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Local Marketing Specialist

Belgrade, Central Serbia - Explore location Marketing & Communication Full Time

Job description


• You are flexible and enjoy working in a fast-paced environment;
• You are passionate about home furnishing and people's everyday life at home;
• What motivates you the most is curiosity about people, cultures and creating networks of internal and external contacts;
• You understand the local market conditions and business potential and you know how to identify and drive positioning and visitation opportunities;
• You are fluent English speaker and proficient with Microsoft Office.


• Understand the local market conditions and business potential, identify and drive positioning and visitation opportunities to the IKEA store(s) and IKEA website;
• Engage the store management team and colleagues in seeking new business opportunities through fact-based consumer/customer insights (i.e. business plan process);
• Support the implementation of the regional marketing, communication strategy (with special focus on Public Relations and Internal Communication), IKEA FAMILY strategy and the IKEA SEE Sustainability and Community involvement policy;
• Grow and retain our core customer base using the IKEA FAMILY concept;
• Provide communication support to IKEA BUSINESS;
• Engage the store management team and colleagues in consciously acting as the face and voice of the IKEA brand;
• Contribute to planning and controlling of the local marketing budget, measuring all respective metrics, identifying cost efficiencies, monitoring and following up all investments;
• Demonstrate leadership by example in ways that express the IKEA values within and outside IKEA operations;
• Work on other tasks and projects as assigned that will contribute to the development of IKEA SEE retail operations (i.e. regional or local initiatives).


To contribute to establish the IKEA brand in Serbia and strengthen its brand position as Leader in life at home - as the preferred choice for home furnishing products and solutions - that creates a better everyday life for the many people, a Good Employer and a Responsible company, thereby reaching the IKEA business and marketing objectives and building trust in and positive perception of the IKEA brand.