As one of the key members of the Digital Channels organization, the Digital Channel Marketplace Operations Leader is tasked to provide the operational leadership and execution around IKEA’s digital channels strategy on China’s digital marketplace channels and create seamless omni-channel shopping experience for our customers.
This role is responsible for the quality of operations and executions to ensure business growth is on target by handling the day to day business operations. Also responsible for the daily operation with external vendors.
Additionally, the responsibility of this role includes supporting channel operations manager to oversee integration of relevant IT systems to support the business and cross functional collaboration across the China organization.
• Secure effective daily operations of Tmall or other digital marketplace channels • Implement the Tmall calendar to achieve the sales target and operational KPI throughout the year • Collaborate with commercial team to continuously optimize the page design and shopping journey to improve conversion rate and ATV • Provide data-driven insights and competitor analysis about our business to optimize strategy and operations. • On a daily basis coordinate with relevant-function teams to ensure the product range, fulfilment, customer support, key events and commercial activities are meeting agreed expectations • Raise the technical and IT systems integration request based on the business needs. • Work with Tmall contact person. Contribute to the first hand Tmall activity related information and take quick action to fight for the resources from Tmall. • Work with the Taobao Partner (TP) and monitor the daily operation quality by optimizing the KPI • Promote, actively engage and share the responsibility in the delivery of the Ingka sustainability, People & Planet Positive, Strategy to enable the ongoing transformation and growth of the IKEA business
TOGETHER AS A TEAM
The mission of our team is to turn visitors into happy customers. We’re a diverse group of digital fanatics who work together to lead our business development and operations across digital channels to inspire people with the IKEA range wherever they are – on a bus, in the waiting room, at an IKEA store, at home on the sofa or in the bathtub.