• Proactively drive discussions to develop and maintain the right focus on user experience and enable effortless, intuitive and reliable interactions between IKEA and its customers • Be responsible of the store e-merchandising and mainly focus on the regular product detailed page, homepage, campaign page, and other e-business related materials design. • Based on digital channels commercial calendar and business plan, lead the design request, clearly brief to vendors like Tmall Partners (TP) and follow up with the deliverables. • Set up the timeline to launch the new product pages and optimize the hero product pages • Work closely with the Customer Experience team to drive conversion through the improvement and consistency of the customer journey through all customer touch points and to improve conversion rate, bounce rate, time spent on page, browsing depth, Average Ticket Value (ATV), etc.
A DAY IN YOUR LIFE WITH US
• Design and execute A/B test to improve the path to purchase and conversion funnel • Monitor changing customer behaviours and develop strategies to enhance IKEAs customer proposition • Use the insight from the Data Science & Analytics teams to understand user/customer behaviours, using this data to inform designs for use interfaces to improve the user experience • Work across initiatives within INGKA Group, steering solutions towards the correct focus on customer experience
TOGETHER AS A TEAM
We’re the ones who make it possible for people to have a smarter life at home and a hassle-free and rewarding shopping experience. Together we work to find new digital solutions for every business need to help make IKEA a great and efficient place to work. We like to think of ourselves as innovative and modern, and we believe that nothing would actually work without us.