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Sales Manager

Tétouan, Tanger-Tetouan-Al Hoceima - Explore location Sales & Commercial Full time
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Job description

Company description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at affordable prices . We are part of IKEA Al-Homaizi Limited, operating in three countries - Kuwait, Jordan, and MOROCCO.

Our keywords are Home, People, Happiness, Development, Leadership, Inclusion & Diversity, All with Passion!

Job description
  • To ensure that systems and methods stated in IKEA Concept Documentation are implemented in the Showroom and Self-serve furniture area operations;
  • Work with the Communication & Interior Design Manager to ensure that the IKEA store provides a commercial range presentation in the Showroom and Self-Serve areas to enable customers to perceive IKEA as a competent home furnishing specialist;
  • Strive to reach the IKEA positioning objectives. Guide the performance in the Showroom and Self-serve furniture area operations towards maximized sales and optimized long-term profit by:
  • Applying sales methods in accordance with the Selling in the Showroom the IKEA way manual and the Range presentation the IKEA way manual.
  • Ensuring the implementation of the sales objectives defined in the furniture range sales budget.
  • Setting standards for the store operating procedures in the Showroom and Self-serve furniture area.
  • Proper performance management of staff by ensuring that all co-workers are properly trained, and implementing development programs to secure the store performance and succession needs;
  • Maintaining in-depth knowledge of the local home furnishings market (e.g. customers, trends and competition);
  • Conducting regular competitor analysis and take appropriate actions based on agreements with your matrix manager;
  • To develop and implement the annual business plan with the store management team in regards to your own department and areas of responsibility;
  • Responsible for the planning, execution and follow-up of the stores’ commercial calendars;
  • To work with the marketing and Sales & Range manager in Service Office to plan and organize marketing activities related to the commercial calendar;
  • Consistently following up and communicating to the store manager, the store management team and the shopkeepers the agreed KPI’s within your area of responsibility.


General retailing experience:

  • Previous IKEA / home furnishings experience preferred;
  • Must have strategic, analytical and tactical abilities;
  • Strong enthusiasm and interest in home furnishings;
  • Must have the ability to quickly develop in-depth knowledge of local market business conditions and competitive environment;
  • Must have highly developed merchandising and sales steering knowledge;
  • Must be able to understand complex personal sales and the long decision-making process by customers buying furniture (which is usually a large investment for the customer).

Communication skills

  • Must have excellent communication and interpersonal skills
  • Must be able to share knowledge and learning
  • Must be able to build working relationships
  • Must be able to speak and understand English

Leadership skills

  • Must have proven leadership abilities and lead by example;
  • Must have the ability to bring out the best in co-workers and to motivate and develop the organisation;
  • Must have the ability to create an environment where the IKEA values are a strong and living reality that embraces the diversity of co-workers and visitors.

Computer Skills:

  • Professional use of MS-Office;
  • Able to quickly learn and adapt to localized computer programs.

More Information

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV (English version) to further boost your visibility.